Creatives

Creatives are the actual ads shown to your audience. You can add as many creatives as you like, and you can add or remove them at any time.

Depending on the type of campaign you are setting up, different creative options are available. You can upload readily made display or video creatives, design your ad from scratch, or use creatives from a third-party provider.

Before your ad can be shown to audiences it is reviewed by Outside and either approved or rejected. You will find the Outside’s Creative Approval Policy in the creative wizard.

Add your Creatives

You can add creatives directly when creating you campaign, or navigate back to the Creative step by clicking Edit on a Draft campaign.

Create Campaign > Creatives > Add Creative.

Campaign details >Edit > Creatives > New Creative

Creative Type

When adding your creative, you can choose to create a new ad or apply a creative you have used previously.
Depending on the type of campaign and product you selected, the available creative types will differ.

All creative types available are below:

Build Your Creative

Available for all Standard Display Products and the High Impact Ad Unit Partner Spotlight Ad product. You can create an ad to promote your brand or business. For the High Impact Ad Unit Spotlight Ad product, the ad you build will automatically blend into the context of the page where it is shown.

Upload your Creative

Available for all other display and video products.

Image ads (Display Products)
Video ads (Connected TV Products)

Add a Third Party Script

Available for all display products except the High Impact Ad Unit Partner Spotlight Ad product. Choose this option when your ad is served by a third party provider. Learn more about How to use Third Party scripts here.

Use from your Creative Library

Available for all products. If you want to use an ad you have used previously, you can find it in your Creative Library.

Creative statuses

Once you add your creative to a campaign, your creative must be approved before your ad can be shown to audiences.

Here are all the creative statuses:

Creatives statuses

When you first add a creative it is in DRAFT status.
After you have paid for a campaign, any creative you add to the campaign will first be UNDER REVIEW.
For creatives UNDER REVIEW, the publisher must review the creative. It can be APPROVED or REJECTED.
You will be notified by email if your creative is approved or rejected. If your creative is rejected, you will be notified why it was not approved. If your creative is rejected you can add a new creative.
Approved creatives automatically go to ACTIVE.
ACTIVEcreatives are ready to go live after the campaign start date.
ACTIVE creatives can be PAUSED and RESUMED by you at any time.
If all creatives under a campaign are paused the campaign status will change to PAUSED.
For uploaded Video creatives there is an additional status PROCESSING.
During PROCESSING the publisher is making sure your video is entered in the ad-server correctly.
When you use an already APPROVED creative from your Creative Library, the creative will automatically be approved for all campaigns where you use it.

When is my campaign live?

A campaign will automatically be LIVE when the Start date is reached and at least one creative under the campaign is APPROVED. Approved creatives under a campaign are shown with status ACTIVE.

When a campaign is LIVE all ACTIVEcreatives under the campaign will be shown to you audience.

Pause/Resume creatives

You can pause any creative at any time. Pausing means the ad will stop being shown to anyone.

You can pause individual creatives or pause all of them by pausing the campaign.

Pause all creatives in a campaign

Select the LIVE campaign you wish to pause.
On the Campaign details page select Pause from the status drop-down.
When you pause a campaign, all creatives for the campaign will stop being shown to anyone.
The campaign status changes to PAUSED.

Pause individual creatives

Select the LIVE campaign.
On the Campaign details page select the tab Creatives.
Select the Pause icon on any ACTIVEcreative you wish to pause.
When you pause an individual creative, the creative status changes to PAUSED.
If your campaign was LIVE, and this was the only ACTIVE creative, the campaign status also changes to PAUSED.

IMPORTANT NOTE FOR RE-USED CREATIVES

If you have re-used a creatives on multiple campaigns, the creative will be paused only on the campaign you are pausing it from. The creative will continue being shown to audiences on the other campaigns.

Resume a paused campaign

If a campaign is paused you have to Resume it before your ads can be shown again.
Open Campaign details on any PAUSED campaign and select Resume from the status drop-down.
If the campaign start date has passed, the campaign status changes to LIVE and all ACTIVE creatives for this campaign will start being shown to your audience.

Resume paused creatives

You can Resume a paused creative whenever you like. When you do, the creative status changes to ACTIVE.
If the campaign was PAUSED you have to select Resume from the campaign status drop-down before your ads will be shown again.
ACTIVE creatives will again be shown to your audience when the campaign is LIVE.

REMEMBER!
Paused campaigns must be resumed by you manually before your ads will be shown again.